FREE Webinar! Marketing Workforce Development to Gen Z
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Event Details
In today's rapidly evolving digital landscape, connecting with Generation Z (Gen Z) requires a nuanced understanding of their values, preferences, and digital habits. This session dives deep into strategies for effectively marketing workforce development programs that resonate with Gen Z.
The resurgence of interest in skill trades among Gen Z reflects a broader societal shift towards recognizing the intrinsic value of craftsmanship and specialized knowledge. Beyond traditional academic routes, many are opting for apprenticeships, vocational training programs, and certifications that equip them with practical skills essential for various industries.
Participants will explore the unique characteristics of Gen Z, including their digital nativism, preference for authenticity, and social consciousness.
Key topics covered include:
- Understanding Gen Z: Demographics, behaviors, and cultural influences.
- Crafting Gen Z-Centric Strategies: Leveraging digital platforms, social media trends, and emerging technologies.
- Building Authentic Connections: Strategies for creating genuine brand engagement and trust.
- Future Trends: Anticipating shifts in consumer behavior and adapting marketing strategies accordingly.
For More Information:
Presenter Suzanne Kart is the Director of Marketing for the National Association for Community College Entrepreneurship (NACCE), the nation’s leading co-creator and distributor of resources to transform underserved communities through community college engagement.
With more than 18 years of experience in the marketing and communications fields, Suzanne has developed and executed successful campaigns for various industries, including education, healthcare, and recreation. She specializes in digital advertising, inbound marketing, branding, social media marketing, email marketing, and media buying. She is also a sought-after speaker, writer, and content creator, who has presented at national and international conferences, published multiple articles and blogs, and hosted a podcast on marketing trends and best practices. Suzanne is passionate about creating engaging and impactful experiences that connect audiences with brands and organizations.